British Department store chain John Lewis announced recently that they will be introducing new, larger-sized mannequins at their Peterborough branch. If the mannequins go over well there, they will be used throughout the chain soon.
The current mannequins used by John Lewis are equivilant to a US size 10. The average British woman wears approximately a size 16. The mannequins are size 14. This means the mannequins will still be smaller than the average customer, but by a much smaller margin.
In response to recent criticism of unrealistic images being used to sell women’s clothing, the chain made the somewhat radical decision to use a size twelve model on the cover of a recent swimsuit catalogue. The model, Lauren Moller, was brought in from South Africa because none of the agencies John Lewis usually hires models from had a girl that large on their books. They were directed to agencies that work with plus-size models.
“We were astonished,” a representative of the company said. “Size 12 isn’t big. It’s still quite slim.”
The catalogue was a hit, sales skyrocketed, and the company has decided to see if more of the same approach will continue to be successful.
So if any Big Girl readers are in Peterborough anytime soon, be sure to visit the local John Lewis and weigh in on the new mannequins.