Can I talk to you, Queen Latifah? Just for a second over here? Thanks.
Jenny Craig? Really? Do you remotely need them? I completely understand how getting your name on their spokespuppet list is doing them a world and a half of good, but what about you? What about your legions of fans who adore your curves and your confidence in said curves?
I’m glad you’ve decided to focus your message on healthy living rather than straight up weight loss, but I can’t help thinking there are better ways of getting that message across than signing on to advertise a company that makes millions every year off of sending out the punishing message that fat is automatically ugly and any woman who is fat is simply lazy and gluttonous…and needs to spend hundreds of dollars every single month on specially made, pre-packaged foods if she’s going to learn to be thin.
Eating healthy foods and getting adequate exercise are excellent goals we all should be trying to meet more often in our lives, but couldn’t you have put out an exercise DVD? Written a book of your favorite healthy recipes? Designed a line of gym clothes? Gone on Oprah to talk about keeping fit and strong regardless of size? Any of these or a dozen other ideas would have gotten the concept out there without making women feel bad about their bodies. Jenny Craig exists to make us feel inadequate. If we already love our bodies, we don’t need Jenny Craig to fix them, after all.
Don’t get me wrong, Queen, I’m still going to love a lot about you. You’re a beautiful woman with a boatload of talent. But every time I see you in a Jenny Craig commercial, it’s going to make me sad. What I always loved most about you was your ability to show us all how to be comfortable in our own skins. You led by example, proving by your very existance that bountiful is beautiful, that size doesn’t define attractiveness, and that confidence is the best aphrodisiac.
I just wish you hadn’t made a deal with this particular devil, even in the excellent name of healthy living.