Last week, I wrote about the July issue of Italian Vogue. This morning, the same good friend who brought the magazine to my attention in the first place passed along an article in the Guardian about how the all-black issue has been received.
Apparently, the long-standing assumption in the fashion industry that black models won’t sell magazines is…astonishingly wrong. Astonishingly, I hasten to say, to the fashion industry. Some of us have wished to see something more than a bland parade of interchangably white faces on our magazines for some time.
As it turns out, the publishers have had to scramble to print an extra 40,000 copies in hopes of sating public demand for this issue. The $16.00 magazine is being scalped on eBay for as much as $50.00 a copy. Black, as it turns out, is bankable.
All I can say is hurrah! and let’s challenge a few more stereotypes about what will and won’t sell magazines. Beauty comes not only in all colors, but in all shapes and sizes as well. Tall and short, thin and fat, standing tall or in a wheelchair, women are beautiful.
It’s about freaking time the fashion industry started to figure that out.