Turns out, you may not know as much about the fast food eating habits of Americans as you think you do. I know I didn’t. But I learned a lot reading this article in QSR magazine.
Over and over again, we hear that fast food is mostly eaten by the poor and the lazy. Turns out, that’s not so much the case as has been assumed. In fact, the people who eat the most fast food are actually men below middle-age with higher than average incomes. In fact, here’s how Alexander Kleijngeld, vice president of client services for Research International (who performed the study) described the difference between the popular assumption and the results of the study:
“While the stereotype of a typical fast-food customer may be that of a couch potato, our research found the opposite to be true as high frequency fast food users are more involved and more active than the average consumer,”
In fact, I’d say that’s food for thought.