According to the New York Times, suddenly plus-size fashion is everywhere!
“Up to now it’s been difficult to provide adequate fashion content to a large-sized customer,” said Jeff Van Sinderen, a retail analyst at B. Riley, a research and investment firm. The woman of size, as she is euphemistically known, “still wants to wear the same clothes as her slimmer counterparts,” he added.
Other stores and designers have picked up the message. Forever 21, a purveyor of cheap chic, introduced its plus-size line, Faith 21, this spring. Target recently began offering Pure Energy, exuberantly patterned dresses and tops for young women. Those follow hip niche labels like Karen Kane and Kiyonna, which are sold at boutiques.
Francesca says: hoo hoo, that is funny.
Or, as our internet friend so eloquently put it in an email to us, “five ill-made frocks at Kmart doesn’t feel like much of a step forward.” How true.
Francesca says: this is why she always appreciated Talbots. The clothing, they might be boring, but they are well-made, and when on sale, an excellent value. They are also truly plus size and come in petite versions. And the customer service is excellent.
The new Target line . . . Francesca predicts it will fade in 2 years due to non-actual-large-sizes and inability to draw older (read: over 23) consumers, and then it will be held up as proof that there is no market for the plus-size clothes.