Extra Pas(s)ion. Or at least not body hate!

Okay, so this is the offensive Kellogg’s “Special K Santa” commercial. See? Because if you don’t look like Popeye’s paramour at all times, you are at constant risk of being followed by surprisingly easily-confused magical reindeer.

And THIS is the Kellogg’s cereal I saw (and admittedly bought) at the grocery store closest to Villa Plumcake:

First of all, I have no idea if it’s disgusting or not. I had the remains of last night’s street vendor mulita for breakfast and lunch is going to be some pineapple yogurt and last night’s glass of chenin blanc, but I love the idea that in Latin America, instead of punitive flakes of disapproval, you get extra passion first thing in the morning…and then you can have cereal (HIYO!)

What’s most interesting is the commercial:


In the States, a chubby neighbor vamping and flirting would’ve been given the clown treatment, she would obviously be the object of ridicule, but in this spot, although it’s funny, it’s more of a cute funny than a cruel one. It’s cute, SHE’S cute. Sure she’s in a bathrobe and her hair is wrecked, but she’s treated as an ordinary woman, not a fat joke punchline and that’s refreshing. Besides, it’s way too hot to have reindeer down here. No matter HOW easily-confused.

 

5 Responses to “Extra Pas(s)ion. Or at least not body hate!”

  1. Ellen W. November 10, 2011 at 7:19 pm #

    I think Special K made that ad to get covered about how bad it is. They had the same joke in an ad last year that annoyed me and I’m guessing they saw the handful of blog posts about it and said “Great! Free publicity! Keep it in mind for next year.”

    Also- It’s not even thanksgiving! Why are there Christmas ads already?!

  2. klee November 10, 2011 at 9:58 pm #

    Kellogs makes an “extra” sold only (?) in france and italy: granola with chocolate chunks and hazelnuts. Heaven.

  3. Lisa form SoCal November 11, 2011 at 10:59 am #

    I love living in Latin cities (I hang out in three, LA being the least Latin of all them). You’re pretty much right: your body is just your body, you are who you are. It’s not perfect, but it is far more relaxing.

  4. dcsurfergirl November 12, 2011 at 9:42 am #

    Is it me or do commercials get funnier when “Let’s Get It On” starts playing?

  5. Nancy November 18, 2011 at 3:32 pm #

    I need that cereal!