Wow, so the response to yesterday’s post was…unusual.
Most of you came down on the side of “Decent concept, terribly flawed and shiny execution.” which is about where I landed myself.
Of course there were some brand new commenters, all coincidentally originating from the same IP address, who were as staunch in their support of the clothes as they were in their unwillingness to adhere to the basic rules of grammar (on a COMPLETELY UNRELATED NOTE, if a website says something less-than-glowing about your product, it’s almost never a good idea to post fake comments in your own support. Site administrators can see that stuff from a mile away and it’s totally embarrassing for everyone involved).
Still, as much as I love to mock, there’s something to be said for process. Very few designers launch a pristine, immaculately produced and edited collection their first time out of the gate, so my only beef is when designers pretend to be something they’re not.
This goes back to one of my very favorite warhorses: “Words Have Meanings”.
I understand language is fluid. It looks like impact has become a verb and there’s not a damn thing I can do about it, other than loudly and not for the first time wish fiery death upon marketing people at all times and everywhere.
But when you say your materials are The Best Available or Ultra Luxe, then your product should not be polyester or rayon. To me, ultra luxe and its equivalents mean exceptionally high quality in materials already known for their intrinsic quality. So not just cashmere, but GOOD cashmere. Long staple cotton, napa or kid–never bonded– leather.
Am I being unreasonable? I don’t think so. There’s nothing wrong intrinsically with a polyester skirt. It’s not inherently cheap or poorly made, but it’s not a luxury material and shouldn’t be touted as such.
Now about what is and is not a martini…